senhor PRUDÊNCIO | men’s footwear and accessories

Designer, João Pedro Filipe, is the award winning designer and creator of men’s footwear label, senhor PRUDÊNCIO.

João’s grandfather was named “Senhor Prudêncio’, he too was a fine cobbler who made all of the shoes for everyone in the city of Porto, Portugal.

After taking the measurements of the entire city’s feet he would begin sculpting and constructing each pair of shoes individually. Once all the shoes were complete the shoes were wrapped up together and placed in a large canvas bag that he would tie to his bicycle. Senhor would cycle to each household to deliver each bespoke and hand made pair of shoes.

João insists it is pure coincidence that he share the same passion and career as his late grandfather however, it appears that some kind of biological force has been at work and that João was destined for this career and a responsibility of carrying on the family tradition of Portuguese leather craftsmanship made with love.

In 2012 João won the British Council Young Creative Entrepreneur Award for his remarkable skill and creativity and the award has enabled senhor PRUDÊNCIO to explore and further develop the brand across the globe.


Look at their amazing collections:
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In the lead up for LFW A/W 14..
Here’s a little sneak peek of Jayne Pierson’s latest film.

As she will be presenting her film at Somerset House this Sunday during London Fashion Week we don’t want to reveal the story yet. We are able to release some sneak peeks until then..

Keep watching us

Instagram: @bloodygray
Twitter: @BloodyGray
Facebook: /BloodyGray


Bloody Gray is very excited to be collaborating with shoe and menswear accessories brand senhor PRUDÊNCIO at the moment.

Senhor Prudencio has won the British Council Young Creative Entrepreneur Award in 2012 and since then they have been part of big tradeshows around the world.

Joao Pedro Philip is the designer behind the brand who collaborates quite often with big brands such as Preen and Thakoon, providing creative design services and production management.

Senhor Prudencio are showing in New York at New York Mens, in Amsterdam at Mode Fabriek and their last stop is London at Jacket Required on the 5th and 6th of February.

But keep an eye out for news about BG and SP soon..

For more info contact Christiana at


We are happy to announce that Na Di Studio has won the Premium Young Designers Award Fall/Winter 2014/14 in the menswear section.

Check the links below, and make sure to follow Bloody Gray with updates from Berlin and Paris


New stuff in 2014, as soon as you scan this QR code you will be immediately directed to Jayne Pierson’s website.

Stay tuned the next couple of days for the QR code that will send you straight to her online shop..

M20 at The Hospital Club

M20 at The Hospital Club

Maison Twenty is now showing the latest collection at The Hospital Club until Wednesday the 8th, we’ll be paying a visit tomorrow.

Check out the artists working on the spot, all over print t-shirts and a lot more from M20.

Back at the BG hub.
A lot of new updates from our designers..

Maison Twenty will be showing their new collection at the Hospital Club on the 6th-8th January 2014. Feel free to check the link below for a preview!

We can now announce that Martina Spetlova will collaborate with stylist and co-owner and Fashion Director of Volt Magazine. Cynthia
Lawrence John for the New AW14 collection.

Keeping an eye on Na Di, as she will be showcasing at Premium in Berlin.

More to come soon..


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